Heh, this ploy was so transparent even I was able to call it.
~Lynn
SF lawyer says he's dropping suit against Oreo cookies
RON HARRIS, Associated Press Writer Wednesday, May 14, 2003
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(05-14) 15:52 PDT SAN FRANCISCO (AP) --
The move to outlaw Oreo cookies in California crumbled Wednesday when the lawyer who tried to ban the tasty snack foods said he had decided to drop his suit.
San Francisco attorney Stephen Joseph told The Associated Press he would not pursue the action any further, and only wanted to get the word out about the dangers of unlabeled fats contained in the popular black and white cookies.
"We have received thousands of e-mails expressing support for what we have done in advising the public of this problem," Joseph said. "But it's no longer necessary to continue the lawsuit because at the time the lawsuit was filed nobody knew about trans fat. Now everybody knows about trans fat."
He expressed no remorse for using California courts as a publicity tool. Kraft spokesman Michael Mudd, however, saw things differently.
"We really don't believe that the courts are the place to make nutrition policy," Mudd said. "That's best handled by nutrition professionals and regulatory agencies."
Mudd said though the suit was filed May 1 and amended four days later, the company was never served with a copy.
Joseph made national headlines earlier this week after word surfaced he had filed suit in a Marin County Superior Court seeking a ban on Oreo sales in the state.
Joseph argued in his suit that the trans fats that make the filling creamy and the cookie crisp are too dangerous for children to eat. Trans fat is the artificial substance contained in many packaged foods but not listed with other nutritional information.
Mudd said Northfield, Ill.-based Kraft Foods North America Inc., the parent company of Oreo-maker Nabisco, continues to research ways to get trans fat out of Oreos while preserving the flavor.
Kraft received more than 250 e-mails concerning trans fat in the days following news of the suit. Most of those e-mails were in support of the company, Mudd said.
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www.bantransfat.com
www.kraft.com