One of those *DUHHH* moments? Alcohol ads linked...

Reply Wed 4 Jan, 2006 01:13 am
....to minors (actually anyone for that matter) drinking booze.

Exposure to alcohol advertising is an important factor in alcohol consumption among young people, according to a study funded by the National Institute of Alcohol Abuse and Alcoholism.

Approximately 20 percent of all alcoholic drinks are consumed by individuals below age 21, Dr. Leslie B. Snyder, from the University of Connecticut in Storrs, and colleagues note in their report. When they do drink alcohol, underage drinkers tend to imbibe more heavily than adults and are involved in twice as many fatal car crashes while driving.

But up until now, there have been no long-term studies of the impact of alcohol advertising on youth.

To fill this research gap, Snyder and her associates interviewed 1872 subjects ages 15 to 26 years from 24 media markets up to four times between April 1999 and January 2001.

At the first interview, drinkers consumed an average of 38.5 drinks in the past month. Those younger than 21 years had 29 drinks on average.

Results showed that for each extra advertisement that individuals saw, they had 1 percent more alcoholic drinks per month. The results were similar for underage drinkers.

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Mr Stillwater
Reply Wed 4 Jan, 2006 01:16 am
Great advertising a product leads to increased consumption of said product. Musta needed a 6-month, taxpayer funded, world-visiting, all-expenses paid study to work out something the rest of us instinctively know!
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Reply Wed 4 Jan, 2006 07:11 am
Minors have been hitting the bottle from time immemorial. Ads just increase the problem, by making the practice seem more acceptable. Hell, for $20- I would have told you all that, and saved the government lots of money!
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