Well, Rat, maybe it's important because Qatar is an ally of the United States and Bush was thinking of bombing a business on their soil, which they back.
Maybe it's important because Bush repeatedly tells other governments they should support free speech but apparently wants to bomb free speech if what it says isn't something he wants to hear. The words don't seem to match the deeds--or the planned deeds, at least.
Maybe it's important because it's a case of shooting the messenger. Seems like Al-Jazeera reports it like it is, and the other Arab states don't like it either:
http://www.emmabonino.it/press/world/3007
Sometimes the last people you should silence are the ones who're telling you something you don't want to hear.