But was Fox falling on hard times? Often, one company buys another if the latter company was having some kind of financial trouble.
That's a big reason Disney bought Marvel. Disney bought Marvel to help get Marvel more exposure.....
No. That's not why companies buy other companies.
They buy low and sell high if they can. None of this is out of the goodness of anyone's heart whatsoever.
Corporations are in the business of making money
. Period. If their work is accidentally altruistic, or it destroys the world, both of these consequences are secondary to the chief purpose of the business.
There's nothing nefarious about this, I might add.
Businesses are organizations of people which, by definition, are designed to make money. Even nonprofits, by the way. The main differences with nonprofits is they tend to plow their assets into other places. And those other places can be rather altruistic (schools for the blind, funds to cure terminal illnesses, etc.). But the people who work for nonprofit organizations are paid salaries just like employees in for-profit businesses, because their landlords and the electric company won't take good feelings and altruism in payment for bills.
And one more thing. Businesses scoop up undervalued businesses which they think have potential. Disney's management undoubtedly saw the purchase of Marvel's assets as a good investment. The Board of Directors agreed and, if the shareholders voted on it, they agreed, too. Given Marvel's popularity, it was a savvy decision.
And when Marvel stops making money for them, Disney will spin it off and sell it.