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Fri 22 Apr, 2005 12:20 pm
It's back!!! The Today Sponge contraceptive, pulled from the market a decade ago, will soon be back in U.S. stores after receiving regulatory approval.
The product's 1995 withdrawal sparked a hilarious sendoff on the sitcom "Seinfeld," in which character Elaine Benes coined the term "spongeworthy." Like many real women, Elaine scoured pharmacies until she found a case of her favorite birth control. She then stretched her supply by setting "spongeworthy" standards for prospective lovers.
In Canada, where the original Today Sponge was only on the market about 18 months, more than 400,000 sponges have been sold through retail outlets and Internet sites -- without any advertising -- since they were approved for sale there two years ago.