I think it is important.....and therefore I know the birthdays of my loved ones and friends too. They're not Jane or John Doe to me, they're important and why would I forget their special day? It's exactly once a year and we all have cell phones and other tools we can choose as a reminder, why not do so?
Honestly, taking away all the media hype, consumerism and idea that it's what you're "supposed" to do, what the hell makes it their "special day"?
How do you know that the person you are sending these wishes to appreciates it?
Because they say thanks? Think again. They may just be trying to be polite.
Odds are if you didnt' send them any kind of message, would they even notice? Who keeps track of that sort of thing?
Personally, I get anxious around people that Always have to remember Everything. You know, the one that's in every office that always seem to know everyone elses dates like this. Who are they doing it for? I think themselves.
What are grown people supposed to do because it's "their special day" anyway?
Yeah, it's exactly once a year, so it's really not something one could be expected to remember. Put it in your cell phone? Great. Another boop or beep going off to tell you something vitally important....not.