I think I might want a career change from the restaurant, what do I do?

I've been in the restaurant industry for roughly 10 years. It isn't the worst, but I don't feel like I'm really enjoying it, either, or perhaps doesn't feel meaningful. I have a Bachelor's in Business Management and Associate's in International Business. I feel like I went into business because my dad was very controlling and that's what he wanted so I wound up doing it, but now I feel like I regret it. I definitely have more of a heart for other cultures and languages, but I feel like that ship has sailed, and don't feel like I can go back to school to get back into it. While I understand work is work, I also want to be able to enjoy my job. This came in 2 forms: Working in a clothing store, there wasn't too much stress, but you still did your job (folding laundry is therapeutic to me for some reason); and the other, for example, was working in a bank, until it became mentally exhausting. There, I made it enjoyable by recognizing people's needs, and providing a service; i.e. they had 3 credit cards, consolidate to a lower payment/interest. I lost the joy of that when it was simply all about sell sell sell sell even when it made no sense whatsoever, and felt unethical. I feel I have the most joy when I helping people, not simply selling them something. Any thoughts?