Quote:Those officials said the documentary would pre-empt regular night programming, including prime time, on its stations, which include affiliates for all six of the major broadcast networks in the swing states of Florida, Ohio, Wisconsin, Nevada and Pennsylvania
In Florida, there are 3 members of The Sinclair Group. Sinclair owns and operates 1 major network station, NBC affiliate WTWC ch 40, Tallahassee. Also in Tallahassee, Sinclair has an Outsourcing Agreement with ABC affiliate WTXL ch 27. One other station in Florida is a member of the Sinclair Group, Tampa's WB affiliate WTTA ch 38, with which Sinclair has a Local Marketing Agreement.
In Ohio, there are 5 members of The Sinclair Group. Cincinnati's WB affiliate WSTR ch 33 is a Sinclair-owned-and-operated station. In Columbus, Sinclair owns and operates ABC affiliate WSYX ch 6 and has a Local Marketing Agreement with Fox affiliate WTTE ch 28. Dayton likewise has one Sinclair owned-and-operated station, ABC affiliate WKEF ch 22, and with Fox affiliate WRGT ch 45 there is a Local Marketing Agreement.
In Wisconsin, there are 3 Sinclair Group stations, all Sinclair owned and operated. Milwaukee's UPN affiliate WCGTX ch 24 and WB affiliate WVTV ch 18, and Madison's Fox affiliate, WMSM ch 47.
In Nevada, Las Vegas is home to the 2 Sinclair Group stations in that state, both also Sinclair owned and operated; WB affiliate KVWB ch 21 and Independent KFBT ch 38 (proudly offering "Classic Sitcoms and Your Favorite Movies of Yesteryear
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In Pennsylvania, there are 2 Sinclair Group stations, both in Pittsburgh and both Sinclair owned-and-operated; Fox affiliate WPGH ch 53 and WB affiliate WCWB ch 22.
In the "Swing States" mentioned in the NYT article, Sinclair owns and operates a total of 1 NBC affiliate and 2 ABC affiliates, has an Outsourcing Agreement with 1 other ABC affiliate, and either owns or has agreements with a dozen other outlets.
Essentially, Outsourcing Agreements provide absolutely no umbrella control, merely permitting the parties thereto rights to one another's exclusively produced news programming, and Local Marketing Agreements amount to a contractual obligation on the part of Sinclair to offer its own exclusive programming to no other outlet in the same DMA while Sinclair's Marketing Department handles the advertising sales for the station. In either instance, the local station has the option to utilize Sinclair-provided programming, but is under no obligation to do so, and is entitled to display the Sinclair Group logo.
Only Sinclair owned and operated stations would be subject to a programming decision from Sinclair. Sinclair Group stations, owned or otherwise, are predominantly "Second-Tier Network" affiliates, programatically skewed toward younger viewers, and, accordingly, not "Major Players" in their overall markets. Should the programming decision drive the mainstream media to further hysteria, the effect will be to draw a much larger market share to Sinclair outlets than otherwise would be customary, and likely induce the outlets permitted but not obligated to air Sinclair programming to jump on the bandwagon, thus further enhancing Sinclair's "reach" during that time slot. Politics aside, its a canny marketing move on Sinclair's part. That there could be political ramifications inconvenient to The Democratic Party is merely a bonus brought on chiefly by their own protestations. And frankly, I figure the "Preaching to the choir" observation is right on the mark. Regardless the viewership generated, damned few if any minds are gonna be changed, either by this or by Mike Moore's pay-per-view election eve airing of his mockumentary.