The deal with this author with this attitude stuff is that it sounded puerile to me.
The extract given reads as if it is from one of the many 'how to be a pick-up artist' books in the 'science of dating' genre. To some extent, these books are designed to cash-in on the hopes of men who can't attract women (or who feel that they can't).
They resemble those books about (e.g.) alternative medicine, conspiracy theories, etc, in that they peddle specious twaddle as if it were scientific fact. My objections to this type of book are mainly that they put obstacles in the way of men who might be struggling; they demonstrate that you can package waffle as wisdom and make money from it, that anecdotal evidence, vague appeals to authority and ad hominem are perfectly valid ways to win an argument.
Above all they paint a skewed and inaccurate picture of reality in which women want nothing more than a free lunch and an open door, and men must jump through hoops and clap their flippers like performing seals.