Awareify

Both ways, people would find it weird and incorrect unless you were using it for a company name.

Thanks @jespah. Very helpful answer as I am indeed planning to use it as such.

However spelled it would be seen as a 'gimmicky' concocted word.

Do you perceive it in a negative way when it has been written with -ify in the end. Meaning that you would not recommend using the word? just trying to understand your use of "gimmicky" - if that is in a negative way or not as I am not a native English speaker (surprise) :-)

Thanks.

Aware is an adjective, and you're trying to make a verb out of it by adding the "-ify" suffix. However, there is already a verb which ends in "-ify" and which means to make aware--notify.

A gimmick is a silly or brash thing done to get attention or publicity. To say something is gimmicky is neutral or mildly negative. I am thinking of company or product names where new words ("wordoids") are invented, often jarring or seeming to break rules, e.g. a breakfast cereal called Oatify. Just about everything which is Web 2.0 falls under this description. There is a Web 2.0 name generator here.

http://wordoid.com/

Allied to this are e.g. "pornstar names" your pet's name plus your mother's maiden name (share this on Facebook and make the job of an identity thief easier.)

Other gimmicks include adding exclamation marks (Yahoo!) or messing around with capitalization (easyJet, AstroTurf, PowerPoint), dropping vowels (nwplying, Qustodian) etc. Companies want to portray themselves as creative, friendly and forward-thinking. Somehow, this evolved into a common trend that sees startups all with -ly, -me, or -fy in their names.

This does appear to be a fading trend, and indeed to say that something is "Web 2.0" can be disparaging. See here

http://thenextweb.com/2008/10/13/the-15-dumbest-names-for-web-20-startups/

Of course, this is all highly subjective, and if your target audience is behind-the-wave under 30 year old men with neckbeards, none of it may matter.

Awarify - Make aware.
Fine by me.

You'll still need to run a professional trademark search to see if another company hasn't registered the term already in your country.