@engineer,
1) You are being disingenuous. My consistent point is that
people are willing to pay significantly more to see men's sporting events then they are to see women's events. That is just economic reality. I said this phrase to offer an explanation as to why people prefer men's sporting events to women's, you are using it out of context on a tangential point. The point is that on the open market, people are willing to pay far more for men's events.
2) You are suggesting a very expensive experiment. If we are going to start paying women at the same rate as men (without currently having the revenue on a consistent basis to do so), where does the money come from? You are hoping that things will turn out the way you think they should, but if they don't it will be an big economic loss.
US soccer does not exist to run social experiments. They exist as a business organization that must make the balance sheet work. If you raise the salaries of women you will have to lower the budget of some other part of the organization and risk harming their overall profitability. In your company, if you have a product that makes a lot of money and a similar product that doesn't make as much money, do you have the same impulse that they should be equal and want to make huge investments into the product that isn't earning as much?
3) For major soccer events, we know objectively what the true market value of tickets is. These tickets are sold on the open market by resellers whose only purpose is to maximize their own profit. This is the definition of market value.
There is generally understood to an inverse relationship between prices and demand (i.e. ticket prices and attendance numbers). Are you arguing that this isn't the case?