@edgarblythe,
Apples are one fruit that are being developed for flavor and texture as well as shipping characteristics. Most all other veggies and fruits are only being futzed with to improve weight and shipping .
Tomatoes are an example of something that has been so screwed with by crossbreeding that the tomato in winter is not a favorite fruit of the Northest.
We use canned tomatoes in winter, their flavor is way better.
Apples have kept up with flavor demands. Even the Amish, who excel at retaining "heritage" fruits and veggies , have been quick to adopt such new varietal apples and Bonnie Brae, or "Cortland X" and the ever popular golden delicious