his concept of the "meme" contextualized the spread of ideas?

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Does "his concept of the "meme" contextualized the spread of ideas" refer to "his concept of the "meme" was studied in the context of the spread of ideas"?

Context:

Richard Dawkins
Evolutionary biologist
Oxford professor Richard Dawkins has helped steer evolutionary science into the 21st century, and his concept of the "meme" contextualized the spread of ideas in the information age. In recent years, his devastating critique of religion has made him a leading figure in the New Atheism

More:
http://www.ted.com/talks/richard_dawkins_on_militant_atheism#t-314136

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View best answer, chosen by oristarA

@oristarA,

Mark: Forgotten Thread (8)

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@oristarA,

Okay, this thread is abandoned since no one would like to answer.

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@oristarA,

This is the first time I've seen it, or I would've answered earlier.

I think it means that his concept of the meme as analogous to genes created a context for understanding the spread of ideas by comparing that spread to the spread of genes. Things like adaptation, reproduction and survival applied to ideas.

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@FBM,

Excellent!

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his concept of the "meme" contextualized the spread of ideas?

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