@neptuneblue,
I agree with your sentiment about Trump but I personally think "Super Mac" is an infringement on a well established trademark.
Like opening restaurants and calling them "Burger Monarch".
If Burger Monarch was selling only clothing, that would be fine.
Super Mac should be required to change its obvious rip off name unless they can verify in some way that their burger existed before that of Big Mac...
The judge who let this one by is obviously oblivious to brand encroachment.
I do not have a problem with the Goliaths of food service as long as they sell an okay product.
I would be curious if the Super Mac has the same ingredients also as the Big Mac.. 2 all beef patties, sesame seed bun, special sauce rip off and same veggies.
Regardless the name is a blatant attempt to use McDonald's trademark, I would only find this acceptable if McDonalds somehow indirectly profited from this event.