Does "Snow Go" mean "Let Snow Go" or "Hope Snow Will Be Over Soon"?

Context:

Snow Go: Travel Plans Hampered as Second Major Storm Rolls In

A large winter storm that first gathered over the Rocky Mountains and trudged toward the Midwest early Sunday was forecast to dump more than a foot of snow as it moved toward the Northeast — which still has a snow hangover from last week.

More:
http://www.nbcnews.com/storyline/blizzard-15/snow-go-travel-plans-hampered-second-major-storm-rolls-n297976