@WBYeats,
In a sociological perspective, I think these kinds of phenomena refer to Primary and Secondary relationships, of which the primary, in a nutshell, is like you and your relationship with your loved ones, while the latter pertains in contrary of the primary which i think is dependent on a common goal or interest.
I think if you want it to become natural, then you have to build relationship with each other, continue to experience upon interaction with one another.