row
3[rou]
noun
1. a noisy dispute or quarrel; commotion.
2. noise or clamor.
verb (used without object)
3. to quarrel noisily.
verb (used with object)
4. Chiefly British . to upbraid severely; scold.
I guess the term implies the current media and public frenzy over Armstrong's years' long doping scandal.