What does " 40|30" mean? How to pronounce it?

"forty thirty" is the name of the restaurant...

Thanks.
Any pic?

The name of the restaurant is written 40/30 or 40|30 and pronounced "forty thirty". The owners chose the name, presumably, because it is 40 floors from the ground in the building at 30 St Mary Axe. This building has been nicknamed "The Gherkin" by Londoners. Using a straight vertical bar is a typographical conceit. Logos often have these. I wonder if its verticality symbolises the elevated nature of the restaurant location.

http://www.flickr.com/photos/tomqh/5844683838/

apparently it is also known as The Gherkin...

i thought it rang a bell...

It is the name of the restaurant.


The restaurant is on levels 39 and 40 of a building at 30 St. Mary Axe.


Your answer was in your question.






http://www.squaremeal.co.uk/restaurants/london/view/84500/4030

(oops, left my desk for about half an hour between preparing the response and hitting enter - didn't see the others)

Thank you guys.
But I meant that a pic shows the signboard of 40|30 restaurant on which 40|30 can be seen clearly.

... and your new question is? (your original question has been fully answered).

I couldn't find any pictures, maybe someone else will. I suspect that there aren't any signboard for such a place; you are just supposed to know it's there, make reservations, show up at the building and take the elevator up to the 39th floor.

The elevator button is probably the only signage.

Joe(so plebeian to have a sign out front, you see.)Nation

The vertical bar between the 40 and the 30, as I have already said, is purely a separator. a caprice de typographie, it's the sort of thing that 'cool' places do. It has no significance other than as a visual signifier of coolness. It is not meant to be pronounced, and the operators of the restaurant, Searcy's, use other separators in their publicity material.

(I see they don't know the difference between 'discrete' and 'discreet'.)





A cool name/logo combination is something you find in this sort of place. Another example is the Zerodegrees chain of restaurants/bars

I think the logo (the 40 over the 30) is representing that they are 40 floors above #30.

It's probably seen as 40/30 as it's easier to do on most keyboards.