to shoot for = to aim at?

Context:

Space colonies“ I've done some historical research on the costs of the Mayflower's voyage, and on the Mormons' emigration to Utah, and I think it's possible to go into space on a much smaller scale. A cost on the order of $40,000 per person [1978 dollars] would be the target to shoot for; in terms of real wages, that would make it comparable to the colonization of America. Unless it's brought down to that level it's not really interesting to me, because otherwise it would be a luxury that only governments could afford.[23]

More:
http://en.wikipedia.org/wiki/Freeman_Dyson#Dyson_tree