By Katherine Weber , Christian Post Reporter
May 30, 2012|12:22 pm
Idaho liquor regulators have banned Five Wives Vodka from their state-run liquor stores, arguing that the product's name is offensive to Mormons as it presumably references polygamy, which is practiced by some sects of the LDS Church.
The middle-shelf, $20 label features five women, dressed in pioneer-era clothing with their arms linked. Ironically, the vodka is made at Ogden's Own Distillery in Utah -- where the Church of Jesus Christ of Latter-day Saints (LDS) has been based since the late 19th century.
In a letter to distributor Elite Spirits of Boise, the Idaho Liquor Division said it finds the Five Wives title offensive.
"We feel Five Wives Vodka concept is offensive to a prominent segment of our population and will not be carried," Howard Wasserstein, deputy director of the Liquor Division, explained in the letter, as published on the Ogden's Own Distillery's website.
Mormons make up 27 percent of Idaho's population, according to recent U.S. Census statistics.
Both Elite Spirits and Ogden's Own Distillery have expressed dismay and surprise over the ban, arguing that their product is a very popular choice among many, and serves as a homage to the early pioneers of the West.
Part of the Fove Wives label
What do you think? Is that offensive?