@oristarA,
Quote:What is the meaning of "because the real purchaser never sees the bill"?
So we have strong selfish reasons for wanting to get our work into the “best”journals, even if it is at the cost of effective communication. And we have no up-front costs to dissuade us even if those journals are expensive ones. We have a completely dysfunctional journal market because the real purchaser never sees the bill.
Engineer has given the literal meaning but here, I believe, the meaning is more a figurative one.
I believe that the author is saying that the articles written in these journals, are being compromised as to their honesty/integrity. For some reasons that aren't clear from the text, the author believes that writers are compromising the message in order to get published in the "best" journals.
The reading public of these journals are being misled; they are shown a result without being shown the costs incurred to get that result. The loss isn't a literal monetary meaning, but rather one of, I surmise, academic honesty.