@sozobe,
sozobe wrote:I think Naomi is probably overreacting, but I think it's silly to go too far the other direction too and claim that Naomi's race was completely incidental to the ad.
But it
was incidental.
As I figure it, Cadbury's ad team wanted to find someone who:
(1) is perceived by a large portion of the public as a "diva;" and
(2) has a recognizable first name, so that the client wouldn't need to pay any fees to the person for using her full name.
For instance, Jennifer Lopez apparently
fits the first criterion, but "Jennifer" is far too common a name to be associated in the public's mind with just Jennifer Lopez. Likewise with
Christina Aguilera. On the other hand, when I think of a diva, I think of
Jessye Norman, who has a unique first name, but who rates a confused "hunh?" from the vast majority of the public (and she's also black, so I guess that makes me a racist or something -- although, in my defense, I have never equated Jessye Norman with chocolate).
For better or worse, then, Naomi Campbell fit the two criteria that I think the ad team was looking for. I sincerely doubt that they even thought about any kind of connection between chocolate and Ms. Campbell's race, although they should have given serious consideration to her diva-tude -- I mean, what were they thinking, that she
wouldn't act like a diva when she saw the ad?