I find it interesting that a local newspaper, in a slow news period, published an article about a "flying saucer" being found. It got a little play as a silly season item, but then it died down. The U.S.A.A.F. rushed in with denials, and, of course, they were trying to hide Operation Mogul. It was all soon forgotten.
Then, 30 years later, one of these scam artists who makes his living with conspiracy stories stumbled across the story, and published a book in 1978. After 30 years of silence, people in Roswell suddenly began to retail dark stories of government agents and unexplained events. And you bet, it's great money for Roswell. Kind of like the people in and around Salisbury who make a good living off the goofs who come to Stonehenge.