Also a matter of ethical ideals
No, these ideas only form a minute basis of man, we have very evolved laws, ethics and morals, yet you see them being broken all the time, as they were never there. It's about how we enforce our thinking.
There's an ancient story about an old man to the greek olympics, he would fumble his way through the stadium to find a seat, no vacant seats and no one would offer him any, but when he arrived to the spartans, all below his age and a few older, would rise and offer him their seat, which caused the rest of the greeks to applaud the spartan's selfless action, where upon the old man utterd "every body knows how to act, but only the spartans act upon it".
Imo the moral is, if nothing is enforced, thus have no consequenses, the majority will do nothing. It takes immense selfdiciplin to do what one should do in the first place.