"it is what it is"
Crap. People around here say 'no problem' when all they mean is 'you're welcome'. Sounds like they've just given you their right leg, but hey, don't feel obligated, or anything.
The English language is full of words to express feelings so why do women have to say "OOOH MY GOOOD" several times when someone is telling them a story about what happened.
You Nazi Nazi, you!
And what's up with modifying unique? Really unique? Most unique?
1 : to the greatest or highest degree "often used with an adjective or adverb to form the superlative <the most challenging job he ever had>
2 : to a very great degree <was most persuasive>
Calling a politician Nazi makes the real Nazis seem much more innocent than they were.
There is close to two generations who did not live during WWII and know very little about it.
I want to scream everytime i hear a news reader or commentator use the word iconic. Iconic means ...
So these are the "language mavens." Their foibles can be blamed on two blind spots. One is a gross underestimation of the linguistic wherewithal of the common person. I am not saying that everything that comes out of a person's mouth or pen is perfectly rule-governed (remember Dan Quayle).
But the language mavens would have a much better chance of not embarrassing themselves if they saved the verdict of linguistic incompetence as a last resort, rather than jumping to it as a first conclusion.
The other blind spot is their complete ignorance of the modern science of language -- and I don't mean just the often-forbidding technicalities of Chomskyan theory, but basic knowledge of what kinds of constructions and idioms are found in English, and how people use them and pronounce them.