@farmerman,
Quote:We are so malleable to adverts it aint even funny.
Books have been written about that. The volume of advertising is the measure of the maleability. Nobody would spend money advertising in the absence of that susceptibility to persuasion. So the amount of money spent on advertising tells you just how malleable the population is unless those who spend it are fools. And one just won the presidency by out spending the opposition.
And the persuasion probes the weak spots in character and is in the hands of experts. The weak spots are easily identified from the adverts themselves.
Insecurity, hypochondria, loss of control, fear of impotence, fear of death, need for approval, awe of authority figures and the technical expertise in the methods of persuasion are a few of the factors. A play upon felt vulnerability.
In The Mass Psychology of Fascism Wilhelm Reich leaves no stone unturned.
The ads are also schizophrenic. Some extoll the virtues of laziness and self indulgence whilst other extoll the "Right Stuff". Some milk the udder of bourgeios respectability others the animalistic vices.
There's also a sociological factor. The malleability is caused by voluntary exposure to the ads.
In fact, the rest of effemm's post signifies all the above being in play. The self denigration, the machismo symbolisms , the equipment fetish, the control, the ego extensions. Underpants are advertised but no mention of them eh effemm? Just the big bucks stuff with power factors.
I find it funny. Especially the idea that fun can be had interacting with cars. That is interaction with the self. The narcissist is the most vulnerable.