finn wrote :
Quote:Re: roger (Post 3488159)
Quote:
Quote: The foreign subsidiaries do seem to be making the smaller and fuel efficient vehicles which cannot be made at a profit in the U.S.
Why can they not be made at a profit in the US?
I'm not suggesting that the American Big 3 management is full of superstars (their biggest failing is their continuous appeasment of American Unions) but they remain the top dogs worldwide. So, if they are to take the blame for US operations, they should also take the credit for extra-US successes
So if they profit outside of the US we need ask why.
Hard to imagine how we don't come to Union demands in our answers.
trying to figure out why european cars made by U.S. subsidiaries are difficult to sell at a profit in north-america is not an easy exercise .
the two main points are :
- gasoline is about twice as expensive in europe as in the U.S. ; so european cars are designed to be "frugal" rather than showing "muscle" .
- european and american car buyers simply have diferent "tastes" when it comes to automobiles .
(as walter has pointed out , even MCD operates differently in europe than in the U.S.)
let me use the german OPEL subsidiary of G.M. as an example :
1) the top drawr OPEL car is the INSIGNIA - quite a nice car - 1.8 l engine / 140 hp - 6 speed manual - base price EURO 28,000 - appr. $ 33,000 ;
2) for more power there is the INSIGNIA TURBO - 2.0 engine / 220 hp / 6 speed automatic - base price EURO 34,000 - a little over $ 40,000 ;
3) i doubt north-american buyers are willing to pay that kind of money for a car with a 1.8 or 2.0 l engine ;
4) german unions are quite strong but are usually part of a "co-management" team ; so they are aware of challenges that face any industry or corporation .
4) german automakers are facing much the same difficulties from the financial criseis as american automakers . as a matter of fact GM germany (OPEL) has asked the german governments for financial aid in these turbulent times .
http://www.dw-world.de/dw/article/0,2144,3793853,00.html
Quote:German carmaker Opel, a unit of General Motors, has called on Berlin and regional states for credit guarantees to safeguard its financing. The request comes as the financial crisis pounds European carmakers.
"The aim of the current discussions is to make preparations for guaranteeing further loans because the global financial situation of our parent company General Motors has worsened," Opel chief executive Hans Demant told the online edition of Handelsblatt.
"We want to ensure Opel's future in Europe but also jobs, which is why we have the full support of our employees," he continued.
a footnote :
the U.S. and british military governments fostered a strong union movement in germany to ensure "social stabilty" after WW II .
german union leaders were invited to the U.S. and britain to help them learn the skills to build a strong union movement in post-war germany .
the GM-OPEL INSIGNIA