I like this presentation.
Virginia Postrel: The power of glamour
Glamour, 1913 Dictionary
1. A charm affecting the eye, making objects appear different from what they really are; 2. Witchcraft; magic; a spell; 3. A kind of haze in the air, causing things to appear different from what they really are; 4. Any artifical interest in, or association with, an object through which it appears delusively magnified or glorified.
In a timely talk, cultural critic Virginia Postrel muses on the true meaning, and the powerful uses, of glamour -- which she defines as any calculated, carefully polished image designed to impress and persuade.
Virginia Postrel is a writer and cultural critic who examines the hidden economics of modern society, poking at the unexamined ideas behind the march of progress.
Virginia Postrel looks at culture through the lens of economics, and vice versa -- looking for the hidden actors and attitudes that drive us to make the choices we do. She writes frequently for the Atlantic and Forbes, and is the author of several books, including The Substance of Style and The Future and Its Enemies.
Her next book will be about glamour; she's exploring the topic on the witty blog Deep Glamour. Her own blog, frequently updated and fascinatingly wide-ranging, is the Dynamist.
"[She's] a master D.J. who sequences the latest riffs from the hard sciences, the social sciences, business, and technology, to name only a few sources."