Main Entry: rhet·o·ric Pronunciation: 're-t&-rik
Function: noun
Etymology: Middle English rethorik, from Middle French rethorique, from Latin rhetorica, from Greek rhEtorikE, literally, art of oratory, from feminine of rhEtorikos of an orator, from rhEtOr orator, rhetorician, from eirein to say, speak -- more at WORD
Date: 14th century
1 : the art of speaking or writing effectively: as a : the study of principles and rules of composition formulated by critics of ancient times b : the study of writing or speaking as a means of communication or persuasion
2 a : skill in the effective use of speech b : a type or mode of language or speech;
also : insincere or grandiloquent language
3 : verbal communication : DISCOURSE
Merriam-Webster OnLine