ehBeth wrote:fishin wrote: Rightly or wrongly, it is perceived as an outlet for teens and early 20-somethings to post goofy video clips making fools of themselves trying to emulate "America's Funniest Home Videos". That isn't the image the Rep candidates want to project to their primary voters.
The younger, urban and/or single voters that are more likely to see Youtube as fun or hip are going to vote in the Dem primaries.
ya made me start looking at this (as have the Neilsens and a few others)
Quote:Majority of YouTube Audience is 35 to 64
Until now we've been operating under the misconception that YouTube's audience looks like Lonelygirl15. Just as the teen dream was unmasked as an actress performing in a scripted, if clever, work of fiction, eMarketer's just published study, Internet Video: Advertising Experiments and Exploding Content, reveals that
55 percent of YouTube's U.S. audience falls within the 35 to 64 age range, not exactly Mary Kate and Ashley Olsen. Even more surprising is that these viewers are affluent; 61.5 percent banked over $60,000 per annum. While this is bait for advertisers who are slowly shifting their ad dollars from broadcast to the Internet, it's bad news for television, which has seen this age demo running for the exits.
http://www.mediavillage.com/jmr/2006/11/30/jmr-11-30-06/
Quote:Republican Presidential Candidates Gain Increased Visibility on YouTube in April, According to Nielsen//NetRatings
Wednesday June 13, 9:00 am ET
Social Media Web Sites Changing the Way the Public Consumes Politics
NEW YORK, NY--(MARKET WIRE)--Jun 13, 2007 -- Nielsen//NetRatings (NasdaqGM:NTRT - News), a global leader in Internet media and market research, announced today that YouTube videos about Republican presidential candidates accounted for 31 percent of all time spent at the site watching campaign-related videos in April, increasing 21 percentage points over March (see Table 1). Videos about Democratic candidates accounted for 69 percent of all time spent on campaign videos in April, decreasing 20 percentage points since March. Although Democrats are still dominating time spent on YouTube, Republicans are starting to make their online presence known.
http://biz.yahoo.com/iw/070613/0265509.html
I've looked at several of these and my problem with them is that they don't jive up with thie cliamed sources. For example, this claim of the 35-64 age group being the largest viewers. The numbers come from an iMarketing report:
The reference for thier data is the Neilsen ratings for June 2006. I haven't found the Neilsen report that shows those sorts of numbers. The July 2006 (one month later) Neilsen report says:
Quote:Key Demographics
Men are 20 percent more likely to visit YouTube than women, with unique audience composition indexes of 113 and 88, respectively (see Table 2).
Visitors between 12-17 years old index the highest among the various age groups, at 142. They are nearly 1.5 times more likely than the average Web user to go to YouTube.
http://www.nielsen-netratings.com/pr/pr_060721_2.pdf
Additionally, that chart shows the survey numbers reflect 20,000,000+ unique U.S. visitors yet in August 2006 CNet News was reporting that YouTube was averaging 16,000,000 unique visitors/month in total.
http://news.com.com/2100-1026_3-6108971.html
Now there could have been a surge in June 2006 to get to the 20,000,000 mark but I find it hard to beleive that there was that large of a surge of unique visitors that were only from the U.S.. That Neilsen link I listed above says "
YouTube was the fastest growing from January to June 2006, increasing 297 percent, from a monthly unique audience of 4.9 million to 19.6 million..." so if Neilsen is saying there were 19.6 million in June 2006 I don't know how iMedia got 20 million+ for their chart.
That same iMedia link also has a chart that shows that the majority of viewers are in the 35-64 age group but they only get there by showing the younger age groups with smaller spreads. If you total up the 2-34 age groiups the numbers come up with the 35-64 group as 47.9% of viewers and the 2-34 group as 47.4% - a virtual dead heat. (I don't know how 2 year olds get in there at all but...

)
The remaining chart on that page breaks down the age groups further:

This one reflects that the majority of the viewers from the 35-64 age group are at the lower end of that scale.
Your first link also states
Quote:61.5 percent banked over $60,000 per annum.
but this charts shows the opposite. It shows 53% with incomes lower than $60K and 47% above.
Anyway, to me, what all of this shows is that there is a lot of confusion over the whole on-line video viewership (and/or the demographics are highly variable) and as I said, rightly or wrongly, I don't think they perceive it as a media outlet that targets their desired audience.