OCCOM BILL wrote:Set; I would agree with your former employer's philosophy on big ticket items (can't beat face to face)... but in smaller ticket stuff you just can't beat the efficiency of virtual business. Sure you're perhaps only half as effective; but that doesn't hurt the bottom line when you're applying your skills 5 to 10 times as often. I don't mean email to the exclusion of phone calls... but rather in addition to. Whether it's sales or customer service; telling your client to "click here, see that?" is bound to increase your effectiveness.
Sure, it's true for small ticket items. So if you can predict your needs for small ticket items, you have time to dick around with e-mails. And that is often what you do, because you send an e-mail: "I need 50 rolls of black electrical tape, 1000 of the small orange wire nuts, a thousand blue and a thousand gray wire nuts, 10,000 cable ties, 500 plenum-grade cable ties in red, and 2000 bridle rings." So the joker at the other end tells you he's got that in stock. Then he sends the order to the warehouse, and they don't have those damned plenum grade cable ties in stock, and they cost 15 times as much as ordinary cable ties, and suddenly, you find that you have to go out and buy them at a local electric supply house, who charge you three times as much as you pay for them to be shipped from New York, shipping included, but you have to do it because it was two days before you got the e-mail which says: "Ooops."
There are some businesses which can really take advantage of e-mails and web sites, sales in particular, but that is not necessarily small business, and that is not necessarily contractors. If you have a banquet booked, and your chef promised oysters Rockefeller, and you e-mail a local supplier, who says, yeah, we got that--how much time do you have to spend (waste) going out to find oysters, and probably paying too much, if the truck shows up without them. In the restaurant business, food is a dead loss if you don't move it right away, and many foods won't keep if you don't get them on a same day basis for the menu you have planned for a certain day.
This can be even more crucial in businesses which operate on cash-flow and margin with high ticket items. Your POS system is child's play compared to the security equipment and integrated security systems which we sold, installed and maintained. Two of our customers were hospitals which operated more than 300 cameras each. Without even considering new installations and renovations, mere maintenance and service on the camera systems employed one man year round (of course, we sent employees for that purpose as needed, it wasn't always the same employee, but that's how many employee hours were involved). You can keep about ten or a dozen cameras on the shelf, and get the good, new and compact models for less than $200 dollars. But what do you do if you've got a big job that requires, as one rather ordinary job we did in 2004 required, 18,000 feet of plenum grade RG59 coaxial cable, 100% copper braid, 95% copper core? That stuff runs about $400 per thousand feet, and that's your price, not the price to the customer. So that's $7,200 dollars worth of coax, and you don't spend that kind of money until you're ready to send the crew in, at which time the customer justifiably expects you to show up and throw down. DVD recorders for the camera systems, 100 gigs, run $1,800 per, and most customers want upgrades to 300 gigs, or, in some cases, even terabyte DVD recorders--and all those costs are our costs. When a customer is paying $5,000 or more per unit, they don't want to hear any excuses about why they aren't being installed when you said they were going to be, and on contracts over $100,000 they want to be and deserve to be kept informed all through the job, and assured that you'll bring the job in on time. Unless you're working for the Federal or state government, there's no such thing as cost overruns--any losses you eat, because they pay the price on the final estimate, after signing it--your labor costs because somebody screwed up are of no interest to them.
Small businesses (and almost all security equipment installers are small business--the national firms like Matrix or Tyco sub the installations) cannot afford to keep a half-a-million in equipment and materials on the shelf, and they can't afford to wait around because some clown at the suppliers wouldn't get off his dead ass to go look to confirm that the product is on the shelf. For business situations such as that, you speak in person to either someone at the manufacturer, or more likely, to a responsible party at the local wholesale rep.'s office. DVD recorders won't even be manufactured until you order them, and you have to know
now how long you are going to have to wait for them to be delivered. 27" CRT-based display televisions for multiple camera image displays in security centers cost as much as DVD recorders, and nobody, but nobody other than the manufacturer keeps them in stock. To be efficient and effective, you need to speak to someone who physically confirms that they are in stock and can be shipped, or can talk to the assembly line supervisor and tell you how soon they can be shipped. When tens of thousands of dollars worth of equipment roll in, you've just given yourself 30 days to pay for the order when you sign the bill of lading for receipt, but your customer may not pay you for six months. You just can't afford screw ups or delays when you're operating on cash flow and margin with big ticket equipment and materials. I can run over to the electric supply and pay too much for 500 bridle rings if someone screws up my order--i can't do that with terabyte DVD recorders, so i have to know if someone can physically verify that my order can be shipped, or is being manufactured for shipment on a certain date.
For a great many small business, the slow, waste everyone's time pace of e-mails (which is the reality of the situation, flashy web sites notwithstanding) just won't do, and face-to-face or telephone communications is how you remain competitive and effective. This is even more true when someone screws up your order and the customer demands to know why you aren't installing the $20,000 worth of DVD recorders she ordered.
Quote:Every call I don't field because a question was answered in an email broadcast is time (money) saved. Every sales call I do answer that was stoked by an email; increases my sales effectiveness 5-fold as opposed to placing an outgoing call. Time is money and the internet can save you every bit as much time (or more) than employees will waste on eBay. It all depends on how well you use the tool.
As i say, this is true for some businesses--but it is not true for many other businesses. For large corporations, the waste entailed in unnecessary e-mails and the resultant decrease in efficiency of their employees is something which we all pay for.
Sometimes, e-mail is useful. But like the blizzard of memos of days gone by, they are usually something busy and effective people just don't have time for.