CalamityJane wrote:Every agenda has its own advantages.
That sentence is actually just as ambiguous as the "data" sentence because "agenda," like "data," is a plural noun (plural of agendum) that has, through common (mis)usage, become a singular noun.
To see what it sounds like when we use "its" to refer to a plural noun, it would be better to use a noun that is incontrovertibly plural: "Snowflakes each have its own shape." You can hear that it's just wrong.
I agree that the "their" in the original sentence refers to data. It may be ambiguously constructed, but the sentence not only makes sense but also refers to an extremely frequent phenomenon in academia. I'm sure any academic would attest that collecting data simply for the sake of collecting data (<--perhaps it would have been better if the original sentence had been written like that) is endemic to all academic disciplines!
"Data for their sake" is basically like "art for art's sake": both phrases are describing a situation in which things are being valued in and of themselves rather than out of any utility. I agree that "data for their sake" is not the
best way to render the phrase, but that semantic construct is common enough that I don't see how we could interpret it any other way.