Finn dAbuzz wrote:OCCOM BILL wrote:snood wrote:...wonder how much mileage those who'd like to puncture Obama's balloon can get out of this "Obama is secretly fighting dirty" thing...
Don't worry; Blatham will be along any minute to explain that it's really the hated Republicans (perhaps even Rove himself
) behind the whole thing.
How odd then that I didn't. It's not in the style of a modern American rightwing smear being rather too creative, sophisticated, bright and subtle.
What has really impressed me about this u tube video is how absolutely brilliant the Apple ad was. If you consider the fundamental marketing notion of "positioning" - establishing a context in which a product or producer will be portrayed and perceived - this ad was as good as it gets. Apple needed and wanted to be perceived as an entity entirely different from IBM. And they wanted and needed to appeal to a youthful and independently-minded demographic because that is who would be buying their products.
The ad plays on this generational and cultural disparity masterfully, with IBM portrayed as a faceless, colorless and oppressively authoritarian corporate presence, all set against Apple's colorful and vigorous rule-breaking youthfulness. In fact, this is a straight line to American mythology in the sense of how America historically considers itself in relation to Europe.
One really interesting aspect to reflect on in this ad is the choice to have the brave hero of the little play as a female. There is only that one female evident in the whole thing and she is the winning rebel soldier. Had that role been played by a male, it wouldn't have nearly the power that it has, and that's a function of its appeal to, again, an upcoming generation and the democratic vigor of women's new place in our culture.
It's arguably the "best" ad ever made for tv.
