thomas
As you know, the right wing propaganda machine is a key interest of mine. I'll make a comment on Greenfield in a minute, but first I want to type in a quote from Larry Tye's book on Edward Bernays, "The Father of Spin". But preceding that, here's Mary Matalin, Republican operative and Cheney's recent communication director touting this book...
Quote:"For the vast punditocracy who think they created spin and the chattering classes who disdain what they think is a modern phenomenon, Larry Tye provides the un-spun history of the father of it all. A must-read for the aforementioned and wannabe spinmasters."
And, from the book...
Quote:How must he [Bernays] have felt, then, when he learned in 1933 that Nazi propaganda chief Joseph Goebbels was using Crystallizing Public Opinion [written by Bernays, published in 1923] as a basis for his destructive campaign against the Jews of Germany? Bernays heard about it from Karl von Wiegand, foreign correspondent for the Hearst papers, who had visited with Goebbels in Germany and been given a tour of his library. While scholars still debate the extent to which the Nazis used Bernay's works, Goebbels did employ techniques nearly identical to those used by Bernays - skillfully exploiting symbols by making Jews into scapegoats and Hitler into the embodiment of righteousness; manipulating the media by trumpeting Nazi triumphs on the battlefield and hiding their extermination campaigns; and vesting unheard-of power in state propagandists just as Bernays had advised in Crystallizing.
p 111
And Cheney lauds and appears on Fox because...? And Bush was forwarded as "righteous" and "resolute" because...? And bad news from Iraq is smeared as "unpatriotic" and "anti-American" because...? etc etc
Anyway, about Greenfield... I'm somewhat familiar with the fellow and the things that come out of his mouth. He's nothing like a Hannity or a Coulter or Malkin or Krauthammer (unrelenting propagandists). But he does reflect a lot of what we see on CNN and in the other major network political shows...shallow, cliched, talking-point repeating, unresearched/univestigated sound bite "reporting", fill in the 24 hour vacuum with anything regardless of relevance or worth, and please the demographics for advertiser dollars.
I think this absolutely brainless piece by Greenfield (not uncommon for him or CNN generally) is more an instance of this latter dynamic than the first.