ear

That's called a pun. They're often used as headlines for news articles.

Then what do you think about these:

http://www.wibble.co.uk/collette/1997/nov/msg00048.html

http://www.intralinea.it/specials/eng_more.php?id=128_0_32_0_M46%25

http://www.anvari.org/shortjoke/Funny3/1467.html

They all talk about "Ear today, gone tomorrow" and especially the second link also talk about "Tyson" and "Hollyfield" as the origin of this phrase.

Yes, all of these are puns on the proverb "here today, gone tomorrow". Although it's generally agreed that puns are the lowest form of humour, newspaper sub-editors love them and so, as Nietszche rightly says, you very often see puns in newspaper headlines (often very bad ones).

The person who wrote the report on Australian chocolate-eating habits may have thought he was being creative and original in using this pun; or he may have read it in the context of the Tyson-Holyfield fight and decided to re-cycle it. However, I'm sure he did not mean to remind his readers of that episode.

Thank you all. Now I'm sure what to believe. Thank you.