@yellhue,
One or more people is/are needs to, or is being invited to, eat the food., or possibly it has been prepared in error for people who will not eat it.
Idioms of the type "[something] won't [perform an action] by itself" are used to state that someone needs to perform the action. Often there is an implied rebuke for oversight, slowness, or laziness, etc.
That fence won't paint itself = someone needs to paint the fence.
Your homework won't do itself = you need to do your homework.
The car won't wash itself = someone needs to wash the car.