What Does This Mean

Because he's thrilled that you care for him but he's afraid it might not be true and he'll get hurt.
Slow and steady; keep the course 'til he feels comfortable with your attention.

In addition, stop involving other people discussing this with him. That's immature. This is between you and him

I did not tell them to do that, they decided to do it on their own, I wanted to wait until we got to know each other a bit more

Maybe if he acknowledges your feelings, he will have to respond. He might not be ready to do that.

" he keeps denying my feelings for him."

Those are YOUR feelings. Let him have his own.

Just continue to interact with him, and see what happens. Don't try to force anything.

Then tell them to stop.

This is private and you don't have to tell your friends everything

don't tell your friends stuff like this until you've told the person you're interested in

it is not their business and it makes it awkward for the other person when someone tells them

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I saw this in action a few times in the community pool this summer. A boy or girl would tell someone that another person liked them. Invariably the person who'd been told they were liked became really embarassed and avoided the person who they had been told liked them.

The kids who simply went up to people they liked and straight out talked to them did waaaaay better.

Talking about feelings? that doesn't go over so well before there is an actual relationship