What does PCW mean?

Sorry, Oristar, I simply cannot find an appropriate meaning for the acronym (if it is one). The likeliest one I googled is:

'PCW, Hong Kong's largest telecom operator'

but it doesn't fit into your phrases. I have failed miserably on this one....

possibly stands for "Personal Communications Workshop", which i found through google, then dictionary.com

I was thinking maybe 'post consumer waste', but it doesn't really fit.

Do you have any other usages of the term oristar?

Personal Care Work

Are you guys having a laugh?

PCW = Personal Computer Ware (as things manufactured for sale), I.e., Hardware, software etc.

That is the most expected reading of PCW, Tryagain, but I can't fit it meaningfully into the context-- seems to be talking about advertising methods, doesn't it?

there are many acronyms for PCW but personal care work is the only one which fits perfectly in this context...in the future you can always look up acronyms at acronymfinder.com they list even the most obscure.

Your logic evades me, Stu!

"Personal Care Worker, ASCO Code: 631413. Alternative Titles: Nursing Assistant,
Personal Care Assistant."

What is the nature of this business, Oristar?... or have you abandoned us?

a business that has poor advertising must rely on other means to keep regular business, ie, they need to keep the customers that they do get as regulars. this is done by having good customer service. I was taking personal care work to be synonymous with customer service

Hi all.

Thanks for replying.

MM, if that needs so many time to figure out what it is, please just put it aside. Because it is a certain English learner's question, not mine.

OK, Stu and Oristar, I can live with that.

Good points MM & Stu. My take on the topic was:

Sales v Adverts (number/cost).
Sales v Display (goods on show)
Sales v Price (discounts etc)
Sales v PCW (units made, ordered or stocked)

"It managed to maintain the business for a while due to continuous good PCW (manufacture/stock/supply)) and Display activity."

"Due to the spiky (up and down/hit and miss) media support and PCW (awareness) in summer and winter, sales fluctuates accordingly."

Sales usually tail off in the heat of summer when people are active, but pick up again as nights draw in and people are indoors.

I note what Oristar has said however, if we had read the article, I doubt we would have delved so deeply into its meaning, just turned the page and moved on. Much like life really.