Press Release, partnership and product statement

Forums: English, Grammar
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I not certain if this should be in 'start a discussion' or just ask.

I've been asked as part of a remit to look over a pending press statement that details a partnership between another company and ours with regards to the development of a specific product.

The original text has something along the lines of 'Company X and company Y unveils Product Z' and then goes into the products specifications, potential market and then a small amount of information relating to each company's location, background, staffing levels and specialist know-how.

I have not corrected the word 'unveils' to 'unveil' despite others also engaged, suggesting only the latter is the right spelling, I have given my reasoning that since the two companies are to be considered partners specifically over the development of product Z to the those readers of the press release, plus - to a lesser extent - the wording emphasises the current present status of the project, using the spelling 'unveils' both these points better than 'unveil'.

I can see the validity of the argument from the other staff, and 'unveil' on paper looks more correct, but it would be good to have this one confirmed by an expert in English. The press release has already gone to print, so any recommendation would be to satisfy my curious mind alone.

Having looked online before joining this forum, it appears there are a few instances of 'unveils' used in similar circumstance, though with the inclusion of 'partnership' in the title, neatly negating the need to choose.

http://www.croydonguardian.co.uk/news/11450116.Croydon_Partnership_unveils___12_000_fund_for_youth_employability_schemes/?ref=mr

If any of the auto correct engines are to be trusted, a statement like 'Lambert and Butler unveils a new cigarette' gets corrected by removal of the 's'.

Thanking you in advance

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@Channel Hopper,

Have Company X and Company Y formed a third company/organization together?

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@ehBeth,

Hello Beth.

The partnership has come about from seeing a void in the market they are in. There is financial input from both sides, with the expectation of mutual profit from sale of 'product Z' (which is something new, it has no equal, and is not a superior device to that which has gone before). In technical terms, Product Z is what is termed disruptive innovation.

https://en.wikipedia.org/wiki/Disruptive_innovation

If I have put the original post in the wrong section, please let me know.

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@Channel Hopper,

Hi - does the partnership have a separate name from the two original companies?

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@ehBeth,

Not currently, though the name approved by both companies for Product Z is a brand in its own right and - hopefully - a deviation from the usual consumer choices within the market that I work in. The press release is the final impetus to get it 'out there' with the marketing team(s) of both companies and a forthcoming exhibition. I believe they have acted as a single entity in getting this far ( shared engineering, funding and finance) from concept to reality, though I cannot confirm if it is a 50/50 split.

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@Channel Hopper,

If the product was unveiled by a partnership (which used one name), I would have used unveils.

If the produced was unveiled by two separate companies, I would have used unveil.

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@Channel Hopper,

Dave and Bob present their new song.

The partnership of Dave and Bob presents a new song.

Smith, the writing team of Dave and Bob, presents a new song.

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Press Release, partnership and product statement

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