Media preference and the November Vote

Can we assume Air America fans will vote 99% Democrat 1% GOP?

Fox Fans Favor Bush 65% to 28%
CNN Fans Favor Kerry 63% to 26%
National Survey of 1,000 Likely Voters June 15-16, 2004

Thursday, June 17, 2004--Among fans of the Fox News Channel, George W. Bush is winning by a landslide--65% to 28%. Those who prefer CNN also prefer Kerry by an almost identical margin (63% to 26%).

The latest Rasmussen Reports survey documents a similar split on the radio dial. Those who listen to National Public Radio prefer Kerry by a 68% to 27% margin. However, those who listen to Christian radio stations on a regular basis prefer Bush, 71% to 23%. This gap mirrors the political divide between those who attend Church regularly and those who don't.

The gaps go deeper than simply the Presidential election. In the race for Congress, Fox fans will vote for GOP candidates by a 56% to 25% margin. The CNN audience will vote Democratic by a 54% to 27% margin.

Given this polarized environment, we are especially pleased with the bi-partisan audience that visits RasmussenReports.com. Forty-three percent (43%) of our visitors are Republicans while 38% are Democrats.

CNBC, while hosting a smaller audience, also has more bi-partisan appeal--47% of their audience will vote for Bush while another 47% express a preference for Kerry.

Rush Limbaugh, however, has an entirely different audience--85% say they'll vote for Bush and 11% for Kerry.

http://www.rasmussenreports.com/Media%20Partisanship%20June%2017.htm