What is Wrong with McD's USA?

Few people realize that Canada is a mustard superpower, one that accounts for about 75 to 80 per cent of total global exports of the seed.

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mustard is generally shipped out of the country to be refined, with the value added and extracted elsewhere before being resold to Albertans and Canadians alike.

And you still keep going back. Why should they bother changing if you put up with it?

You might want to complain to corporate if you are seeing a continuous issue at your local store. Headquarters doesn't monitor every store every day.

Looking for comprehensive change as domestic sales plummet, McDonald’s is seeking creative ideas for charitable efforts that will help the quick-service chain better connect with Millennials.

According to an article in the Wall Street Journal on Monday, McDonald’s Corp. has reached out to ad agencies and media companies looking for a “Big Idea” that will generate significant support for a charity, one that engages Millennials by speaking directly to their philanthropic priorities and leverages their behaviors and habits.

McDonald’s also wants to improve perceptions of the brand as a “good corporate citizen,” the report said, citing a request for proposals from the Oak Brook, Ill.-based company.

That’s because Millennials, it seems, love a good cause. What has been called “conscious capitalism” has become a key aspect in reaching the 20- to 30-year olds that have for years been showing a preference for more contemporary fast-casual brands — many of which have a loud-and-clear message about values embedded in their brand DNA.

Call me crazy, but I would be spending my time trying to fix the product rather than trying to create buzz. Any attempt to get millennials with buzz will be crippled by the conventional wisdom the the corporation is exploitive of labor. Any buzz creation needs to wait till the machines are invented that will eliminate at least 25% of the labor, and then paying the rest a living wage. Till then this company needs to work on fixing the food and the service.

As a start, they could buy food from growers who simply *pay minimum wage* to their guest-worker employees. They could use the meat of more humanely treated cows. And ultimately they don't have to lead the way in ethical production; they just have to try and keep up.

That would cost serious money.

those abusive practices have all but disappeared, said Ms. Velasquez, an immigrant from Mexico. She and many labor experts credit a tenacious group of tomato workers, who in recent years forged partnerships with giant restaurant companies like McDonald’s and Yum Brands (owner of Taco Bell, Pizza Hut and KFC) to improve conditions in the fields.

Grass-fed cows would be somewhat more expensive...

The McDonald's Deluxe line was a series of sandwiches introduced in the mid-1990s and marketed by McDonald's with the intent of capturing the adult fast food consumer market, presented as a more sophisticated burger for an adult palate.[1] It failed to catch on and is now is considered one of the most expensive flops of all time.[2][3]