Interesting piece from Freidman but IMO, the story won't hold water with the general public and would be a bad choice of messages for the Democrats as things are right now.
For it to work, the Democrats that are holding office would have to be able to show that they are actually doing something to protect the essential services while eliminating many of the pork programs that the general public has become disgusted with. So far the Democrats in the Congress have continued those programs and in many cases added to the bloat in those programs. (And when I say "programs" I'm referring to things like Farm Subsidies, the Pentagon budget, Airline bail outs, etc..).
If those Democrats currently in the Congress don't reverse the trend then it would quickly be pointed out that while saying that "services are being cut" the same Democrats are approving and adding to the bloat in other programs. I would think that would just reaffirm the general feeling that politicans are two-faced hypocrits instead of rallying people to the Democratic Party's side of the political debate.
Freidmen is only half right when he says "Everyone wants taxes to be cut, but no one wants services to be cut..". Yes, everyone wants taxes cut but people also want the bloat taken out of government and the general public is, IMO, willing to see some programs reduced or eliminated.