These issue i had seen is kind of complicated for some women. Human beens are sexual creatures we depend on it for our survival not just as a mean for reproduction but as a mean of bonding. We are even the only animal that actually has sex facing each other, it is belived between evolutionary antropologis that has something to do with personal bonding and with the capacity of the females to choose a partner.
Both sexes are really different, we men have sexual drive almost always but you women don´t. These drives can lead to different types and degrees of sexual desires. The diversity is huge. There are men with high desire and those with low, as well as women. Sometimes the particular desires drives to a particular sexual fetish.
The master and daddy issue has nothing to do with paternalism but rather with his sexual desire and fantasy, is the work as a couple to determine if he unleashes his full fantasy if you consent with him. The same with bondage sex, assuming the rol of control and dominance during sex can be really exciting for a person, and completelly horrible for others.
The opposite exist as there are person who prefer submission.
Talk to him, learn what he wants and desires and what is his fantasy. Tell him your fantasies. Theres absolutelly nothing wrong with it. Use it to form a bigger couple bond, not just as husband and wife but as lovers.