seeing significant jockeying for position with Swiss drug giant Roche last month launching?

Does " seeing significant jockeying for position with Swiss drug giant Roche last month launching a takeover bid..." mean "watching a major competition for the control position of the market because Swiss drug giant Roche which has launched last month a takeover bid..."

In addition, does "that industry" refer to "the genomics industry"?

Context:

Given its flexibility, scalability and low entry price, “this technology could have a seriously disruptive effect on the sequencing industry,” says Daniel MacArthur, a geneticist who blogs about the genomics industry.

That industry is already seeing significant jockeying for position with Swiss drug giant Roche last month launching a takeover bid for the manufacturer of the sector’s dominant technology: Illumina of San Diego, California (see Roche takeover bid poses challenge to Illumina). In the same month, up-and-coming company Ion Torrent Systems of Guilford, Connecticut, vowed to begin selling a machine by the end of the year that can sequence an entire human genome in a day for less than $1,000 per sequence.And last April, Pacific Biosciences of Menlo Park, California, launched its own sequencing technology.

MOre:
http://www.nature.com/news/nanopore-genome-sequencer-makes-its-debut-1.10051