many Canadian curling associations ARE SPONSORED BY BEER COMPANIES OR EVEN BARS
I believe that many of the US teams have corporate sponsors as well. But this guy isn't going to get corporate sponsors with a fly by night team with no experience whatsoever in said sport he'll have to choose and have never tried before. He's not going to get hundreds of thousands of dollars or more without professional team management/supervision. Corporate sponsors aren't just going to hand a nobody big bucks without proof that it's going to just be turned into beer money or wasted on a low/no profile team.
This hypothetical team still hasn't even proven they're can be a team on the field let alone capable of qualifying for the Olympics. Just because a country has a given team doesn't mean they automatically earn a spot in the Olympics. They still have to pass tryouts, no?
No corporate sponsors are just going to give big bucks unless there's a potential for winning a medal thusly their sponsorship will be noticed by their respective marketing audience.