@MattDavis,
Quote:I also agree with the not mixing a singular and plural treatment of "population" within a single statement. It makes me feel some cognitive dissonance. It feels clunky. It feels like doublethink.
I do feel as though this would be less dissonant:
"There is a growing population who are looking to pay more"
I think this alternative phrasing allows the dual treatment (singular/plural) by making the switch to singular more smoothly. The "who" signals the reader that we are dropping from the population level down to the individual level, before the reader reaches the modifier "are looking to pay more".
You don't want "clunky", "cognitive dissonance" or "doublethink", Matt, but then you give an alternative that is no different than the original. You agree with not mixing a singular and plural treatment within a single statement, but then you give an alternative that, again, is no different than the original.
You've made no switch to singular - what is singular about 'are' [except when it's used with singular 'you']? What does changing the relative pronoun from 'that' to 'who' have to do with anything?
A. Whoever wrote the original had no problem making that mental switch, [none of us do], for obviously the population refers to
individuals that/who, [individually],
have no problem paying more.
B. Whoever wrote the original had no problem making that mental switch, [none of us do], for obviously the population refers to
a group of individuals that/who, [individually],
has no problem paying more.