@vonny,
But gift ceremonies, vonny, are an essential aspect of social intercourse. And often of sexual intercourse as well. Even the most "tatty" gift is a force for social integration if not, unfortunately, for sexual integration.
And the timing of the Cash Till Jamboree to coincide with the most depressing time of the year is something of a masterstroke don't you think? In the southern hemisphere they really ought to declare the birth of Our Lord to have occurred on June 25th to avoid being accused of reflex sentimentality nostalgically yearning for the European homeland.
The truth is that we like to give gifts in order to show our companions how dear they are to us and to receive gifts, usually of roughly equal status, in order to feel how dear we must be to them.
That capitalist enterprise caters for such pleasures is no surprise and it is certainly worthy of high praise for the ingenuity it shows to meet our needs in this respect at prices even poor people can afford.
Will you define "tat" for us?