Spam fighting back against Denmark rival in Hawaii

Spam fighting back in Hawaii

Spam has launched a special Hawaii collector's edition can to fight back against a new rival in the Pacific islands.

People eat more Spam in Hawaii then in any other US state and it's been the popular since it was first introduced during the Second World War.

But now a rival brand, Tulip from Denmark, is trying to unseat it as undisputed king of canned luncheon meats.

The special edition cans feature a picture of a hula doll on both sides and have been made the feature of special 6ft displays in local grocery stores.

Meanwhile, local McDonald's restaurants in Hawaii have rolled out Spam McGriddles as a new breakfast offering for islanders.

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