Branding is for cows?

As for the use of the word respect, yes it is used to refer to "a 24-hour, seven-day-a-week high-visibility job." It is my opinion, however, that the sentence in which it is used is constructed in a an awkward manner--it is just barely acceptable usage. Of course, the native speakers of any language can easily make such ungainly constructions.

In the past, before cattle were marked with tatoos or ear tags, they were marked by burning a unique symbol in their coat with an iron heated red hot--known, not surprisingly, as a branding iron. It is an iconographic term in our culture, as it is associated with the activity of cowboys, and was portrayed over and over in motion picture and television "westerns." Mr. Disney's use here is rather obscure, and i suspect his remark is either offered out of context, or that he assumed a knowledge on the part of whomever he addressed which is not immediately apparent. It would seem to that he is making an ironic statement about Mr. Eisner offering nothing different from that offered by the competition, other than having the Disney name on it. "Branding" has recently become a verb meaning putting the brand name of a company on a product. So, it would seem that Mr. Disney is saying the Mr. Eisner offers an unremarkable product, no different than the competition, having only the recommendation of the Disney Studio name--and Mr. Disney condemns this by the ironic use of the earlier meaning of branding, saying that branding is only for cows, and should not be used by a studio with the reputation of Disney Studios.

Excellent reply, Wy! Your quick thinking and quick acting have impressed me so much!

I think the culture of "branding cows" is actually an ancient culture both for the West and the East.