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giving sb "the lead on a powerful angle"

 
 
Reply Fri 27 Jul, 2012 07:09 pm
In the following sentence,"The power of this study rose to our collective consciousness and gave us the lead on a powerful angle for our relationship-marketing program." What is "the lead on a powerful angle"? Is it a metaphor? Thanks a lot.
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Type: Question • Score: 0 • Views: 1,155 • Replies: 3
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Lustig Andrei
 
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Reply Fri 27 Jul, 2012 08:34 pm
@Elisabeth,
That is one of the most atrocious sentences I've read in years. I have no idea what the hell the writer is talking about. What's the context here?
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roger
 
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Reply Fri 27 Jul, 2012 08:40 pm
@Elisabeth,
The lead is pretty much a direction, or a hint of a direction. An angle is a new approach.

Andy, I share your confusion on the sentence, itself.
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JTT
 
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Reply Fri 27 Jul, 2012 09:14 pm
@Elisabeth,
Quote:
In the following sentence,"The power of this study rose to our collective consciousness and gave us the lead on a powerful angle for our relationship-marketing program." What is "the lead on a powerful angle"? Is it a metaphor? Thanks a lot.


It means, "showed us the way which allowed us to take an aggressive or certain route for the relationship-marketing program. A "lead" is a term for some knowledge someone has garnered which gives them an advantage over others in pursuit of some goal.
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